Survey QNs

Section 1 : Intro

  1. Do you still watch movies in the theatre?

    1. Yes
    2. No

  2. Prior to this do you know the app M-Tix or similar app that offers online ticket purchasing?

    1. Yes
    2. No → 3. If no, Are you willing to use it?

  3. If Yes, do you regularly use it?

  4. Yes

  5. No

  6. If No, why not? (open-ended)

Section 2: Impression

For this section → give a link to google drive

  1. What stood out the most from the mobile app? (can choose more than one)
    1. colours
    2. branding
    3. font
    4. interface
    5. open ended
  2. Which feature would you likely use the most? (can choose more than one)
    1. Movie ticket purchasing
    2. F&B purchasing
    3. Promos and News
    4. Only to check show time but doesn’t purchase the ticket
    5. Contact customer service
    6. Open ended? can or no?
  3. How often would you use it?
    1. Everytime I want to watch a movie
    2. Not so often/only when I remember
    3. Not interested
  4. Are there any features that you think you need but are missing in the mobile application? Describe if you need to
    1. Open Ended

Section 3: Ratings

  1. On a scale of 1 to 5, rate the interface of the mobile app
  2. On a scale of 1 to 5, rate the intuitiveness of the icons
  3. On a scale of 1 to 5, rate the navigation of the app

Section 4: End

  1. Would you like anything to add to the survey?
  2. On a scale of 1 to 5, rate this survey

RESULTS :

edit#responses

Interview QNs

Section 1 : Intro

  1. Can you introduce yourself, your name, your age, when was your last time watching a movie in the cinema?
  2. What operating system do you use on your phone?
  3. Are u familiar with UI and UX and the terms included?
  4. Are you familiar with this app before? (shows m-tix)

Section 2 : UX

  1. Can you scroll around a bit and understand what was the main goal of creating this app in the first place?
  2. What is the first thing you notice about the app?
  3. Can you try to buy a ticket to the Till Death movie
    1. Did u see the first page when u click the picture, do you feel like that layout is clear enough to show which button is the priority, or the layout is ok to you?
    2. Is it clear?
    3. Do you have to wait quite a while?
    4. Is it bothersome or is it pretty easy for u?
    5. When you’re done ask if they realize that there’s actually a button to fav theatres?
  4. Do you feel like there’s too many pages?
    1. Rate the loading speed for the images and pages to load
  5. How do you feel about the refresh button on the top-right of the screen?
  6. How do you feel about the buttons and badges?
    1. is it too small, unclear?
  7. Do you realize that the playing at and buy ticket has relatively the same pages?
    1. How do you feel about that?
    2. How do you feel about merging them together, or do you feel like it should be kept seperated?
  8. Can you try to buy F&B from the app?
    1. How do you feel about the multiple tabs?
    2. Is it difficult to navigate around?
  9. Try clicking on some of the navigation bar below
    1. Is it clear?
    2. Is the content repetitive?
  10. Click on the hamburger menu
    1. Is it clear?
    2. Is the amount of information displayed overwhelming?
  11. Overall, is it easy to use?
    1. Rate it to 1-5 one being a bit difficult and frustrating while 5 being really easy to use

Section 3 : UI and aesthetics

Usability wise done, moving on to the design of the app

  1. How do you feel about the colors of the app?
    1. colors chosen was the same colors they use in the actual cinema → green and gold
    2. However do you feel like the chosen colors for the buttons etc are appropriate or ? any suggestions like if u could make the color palette to be more attractive?
  2. How do you feel about the font chosen?
    1. is it the right font you feel?
    2. reflects on the whole cinema itself?
    3. is it too large? too small?

Interview : Abigail

Interview : Michelle