App Chosen : M-Tix XXI
This app is an app developed by an Indonesian Cinema Company (Cinema XXI) that allows members (m.tix) to purchase movie tickets online. In the same app, users are also allowed to view which movies are now showing and are upcoming, purchase F&B for the specific showtime. They can also check which movies are showing based on their location (or chosen) and filtering through the theatres. On some specific movies, they also allow presale tickets too. In the same app, users are also able to know more about the movie and have a look at the trailer.
Target Users Include :
M-Tix app is an app designed for regular cinema watchers in Indonesia. However with 3/5 stars rating on App store, it made me wonder what the discomforts are and to what extent that could cause the low rating. After using the app itself, I quickly understand that there are a lot of pain points such as confusing and messy interface which do not really display quick, transparent, yet important information, therefore a lot of users also might not know about their other features. These pain points would then causes the app itself to have a rather low score on user experience, bad at engaging them and lowers their loyalty, which in the end would cause them to never come back to the app and might transition back to offline purchases