Mr Hassan from Grab

• Advertising with the goal to deliver social impact
• Marketing with AI
  • Personalization.
    • This enables marketers to create highly personalized experiences for conusmers → Tailored content, recommendation and targeted
  • Infinite production capacity
    • developing concepts, adapting assets across multiple formats and prioritizing everything at once
  • Marketing Automation
    • automates reptitive and time-consuming tasks such as email marketing, social media posting and customer service
  • Rapid Experimentait8on
    • generates high quality hypothesis
  • Budget Fungibility
    • optimizing the allocation resources across various channels and compaigns enabling marketers to be more agile, efficient, and effective in their resource allocation
• Critical and Creative Thinking is important now